设计师白帆荣获多项MUSE Design Award缪斯国际设计奖
2022年10月14日，缪斯设计奖（MUSE Design Awards）正式宣布2022年大奖得主，在这个竞争激烈的赛季中，素有“跨界玩家”称誉的望见玺品牌创始人、设计总监白帆先生，斩获产品设计爱好与休闲类金奖、玩具类银奖两项殊荣，引起业内瞩目。
美国MUSE Design Award官网公布获奖作品Beltman
作为当今著名的设计大奖之一，MUSE Design Awards （缪斯设计奖）是一个为设计师提供的国际竞赛与交流平台，旨在表彰、庆祝房地产开发、室内设计、建筑、景观设计和营销领域的最高成就，重点关注人体工程学、创新性、生活水平、原创性和可持续性，鼓励优秀的设计师们通过工艺改变范式，并以独创性和彻底的作品让他人惊叹不已，也因此重新定义了边界和范围 —— 就像一个缪斯。
缪斯世界（Muse.world）作为缪斯奖项官方媒体，对望见玺品牌创始人、设计总监白帆先生进行了英文访谈，深入对话其在该领域的设计心得。
创意访谈 Q&A
——望见玺品牌创始人、设计总监白帆
望见玺品牌创始人、设计总监白帆
Q.Why did you choose to become a designer？ 是什么让您成为设计师？
A.Born into an artists’ family, I soaked up inspirations of various art genres in the process of growth. The impressions they left in my mind are like attractive commodities in “showcases”, and we are shoppers reflected on the glass windows. I hope to collect the inner worlds of different people into my “showcase”.出生于艺术家庭，在我成长过程中，不同艺术形式在我心中留下不同印象，是“橱窗”般的存在，我们是倒映在“橱窗”中的人，我希望把把不同人物的内心世界缩影到我的“橱窗”里。
Q.What does “design” mean to you？ “设计”对您来说意味着什么？
A.Design is a tool to tell stories.There is no such thing as a perfect design.There are a thousand Hamlets in a thousand people’s eyes. Design has different meanings for different people. Design plays a role in people’s lives, and it is meaningful only when it is connected with people.One can only pursue what he or she thinks perfect, and it may be something new for others.
设计是讲故事的工具。没有绝对完美的设计，就像一千个读者心中有一千个哈姆雷特。设计对不同人来说有不同的意义，设计作用在人的生活中，与人相结合之后才能产生独特的意义。我们只能追求自己心中的完美，但是放在别人身上，都是一个新的开始。
Q.To you, what makes a “good” design？ 对您来说，什么才是“好”的设计？
A.Designs that show attitudes, designs that reflect social phenomena, and designs that convey spiritual pursuits.
有态度的设计，有社会性的设计，有精神寄托的设计。
白帆设计工作室，2022
Q.Describe your design style and its main characteristics. 请描述您的设计风格及其主要特点。
A.I like to ponder over social phenomena and dig into human nature deep inside, and then depict them with design language in an euphemistic, metaphorical manner. In terms of details, I pursue delicate contrast and pay attention to expressing feelings and telling stories with my design works. I also like to create characters that are both good and evil in my works, set up “naughty tricks” or create unexpected twists.
我喜欢捕捉社会现象，挖掘人心深处的对立面，用设计的语言将其委婉隐喻在故事里。细节上，我追求细腻的反差感，注重设计的情感和故事性。我还喜欢在作品中打造亦正亦邪的角色，布置“淘气的诡计”，或营造出其不意的转折。
Q.Tell us about your design process. 能否告诉我们您的设计过程。
A.The process of conception starts with interactions with the world. I pay attention to prominent social problems and often chat with ordinary people to record their big dreams. Based on such interactions, I determine the start point and finishing line of my creation, and constantly make explorations and experiments in the process. Just like GPS leads us to our destinations via different routes, “all-digital R&D” makes the creation process more fault-tolerant and enables me to enjoy different views along the journey of design.
构思过程始于和这个世界的互动，我会关注社会的决定性问题，或和普通人聊天，记录小人物的大梦想等。基于这些互动，我设定创作的起点和终点，并在过程中不断进行探索和实验。就像GPS可以引导我们通过不同路径达到目的地，“全数字化研发”使整个创作过程有了更多容错机会，也让我在设计的旅程看见很多不一样的风景。
Q.Congratulations! As the winner of the 2022 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction? 获得2022年MUSE设计奖项，对您和您的团队意味着什么？
A.It is of great significance for me to win this prize with international influence. It enables me to display my works and my thoughts on design worldwide, and connects my work with the world.
获得这个具有国际影响力的著名奖项对我来说意义重大，它使我的作品以及设计思考在全球范围展示，并将我的工作与世界联系了起来。
Q.Where do you see the evolution of design industry going over the next 5-10 years? 您认为未来5-10年设计行业的发展方向是什么？
A.Nowadays, artificial intelligence replaces humans to complete basic creation and even some creative thinking. The continuous development of science and technology will push designers’ core capacity to the limits. In this context, design will transform, upgrade and become more spiritual, shifting towards a “soul-oriented” direction. I expect the day when man and machine are deeply integrated and co-exist will arrive soon.
当人工智能代替了最基本的创作过程，甚至代替了一部分创意思考，科学技术的持续发展会把设计师的核心能力推向极限，设计会转型、升级、更精神化，向着更“有灵魂”的方向演进。人与机器深度结合共生，我很期待这一天。
Q. What is your key to success? 您认为成功的关键是什么？
A.I’m curious about life because it can always touch me.
对生活充满好奇，对生活充满感动。
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